analog is positioned at the intersection of commercial strategy and interior architecture
Analog was founded with the goal of democratizing the retail process. We partner with founders and brands who don’t have the traditional Store Planning infrastructure within their organization or need additional external support to meet their growth potential. We fill the void by offering strategy, design and management driving retail projects forward in a way many brands cannot do alone. We believe bringing this knowledge of commercial strategy and aesthetic vision will greatly impact the brand’s growth and success.
Analog sits side by side with the client working closely develop their distinct strategic design and execute the vision navigating everything from real estate feasibility studies to design, budgeting, scheduling, sourcing, construction and handover to retail. We are a true partner supporting the unique needs of each brand through a-la-carte services.
hi, we're analog .
hi, we're analog .
katie hilton thorne
Prior to launching Analog, Katie founded and grew the Store Design and Development Department at Alexander Wang. She built and led the team to develop new concepts for flagship, core retail and outlet typologies in partnership with Alex, retail operations, visual merchandising, IT in addition to other key stakeholders. During Katie’s 6 year tenure, the brand grew from 5 retail locations to 20+ globally amidst the pandemic. Annually, the brand opened 15-20 projects per year under her leadership. These projects included flagship, retail, outlet, pop-up, wholesale and partner locations globally. Formerly, Katie worked as an in-house architect for brands such as Louis Vuitton, Suitsupply and Diane von Furstenberg strategically building their store networks over her nearly 20 year career.
Katie is a creative design/build consultant based out of NYC an Southampton with experience translating retail vision from ideation to a robust store network, implementing the key processes, tools, templates and standards required for this type of expansion. Katie leads Analog with her strategic planning and comprehensive knowledge of end-to-end store design and construction. With experience in North + South America, the UK, Europe, Middle East and extensive experience throughout Asia, Katie brings a robust vendor network and global construction knowledge to Analog.
