a case study for Malone Souliers
This theoretical store concept takes its inspiration from the Maureen - an icon of the brand. The sensual curves, strapped details and consistent reinterpretation of the shoe season after season with different materials are details taken from the iconic shoe and brought into the store concept.
The store concept strategy keeps physical forms consistent from store to store. It is the play on materiality that creates differentiation and ensures the stores are fitting of their distinct context. The flexibility to play with materials also allows the concept to scale from a pop-up, department store corner, shop-in-shop or flagship location spanning a wide range of price points.
The renderings that follow are examples of how the Maureen-inspired forms mighttake shape and how material play can help differentiate between store types and locations. These are just a few rough explorations of what could be...
the flagship
The ‘a’door or flagship concept utilizes the custom Malone Souliers fixture forms in a rich, high end material palette. Each location utilizes a unique material selection, based on context but shares the same display fixture forms for cohesive visual merchandising.
the core concept
the ‘B’door or core concept utilizes the custom Malone Souliers fixture forms in a layered textural monochromatic, candy-coated material palette. Each location utilizes a unique color selection but shares the same display fixture forms for cohesive visual merchandising.
